Averages hide how products are actually consumed.
Repurchase curves by SKU, size, routine, and customer cohort.
Scope a data build TRIBAL / BEAUTY / DECISION SYSTEM
Know which first order becomes a ritual—not a refund.
Beauty growth gets expensive when replenishment, bundles, discounting, and creative all tell different customer stories.
Get your data readiness scoreQUESTIONS YOUR CURRENT STACK SHOULD ANSWER
- Which sampling offer creates full-price repeat buyers?
- When should replenishment actually happen by SKU?
- Which creator cohorts keep buying after the launch?
01 / WHERE GROWTH BREAKS
Your next million exposes every shortcut in the last one.
Winning ads drive orders but not always durable customers.
Creative-to-cohort economics through the second and third order.Bundles lift AOV while quietly destroying margin.
Offer-level contribution and downstream customer value.TRIBAL BUILDS THE LAYER BETWEEN YOUR STACK AND YOUR DECISIONS.
Connect the first impression to the third purchase—and know which growth is worth funding.
SOURCEMODELANSWERACTION
02 / REQUEST A DATA TEARDOWN
Let’s find the expensive unknowns.
Give us the question and a little context. We’ll route it to a human who can tell the difference between a dashboard problem and an infrastructure problem.
Prefer to self-assess first? Take the 3-minute diagnostic