Logo churn hides skips, pauses, swaps, and failed payments.
Event-level subscriber state and cohort survival curves.
Scope a data build TRIBAL / SUBSCRIPTION / DECISION SYSTEM
The first order is a promise. Your data should tell you if it holds.
Subscription brands cannot optimize acquisition without seeing skips, swaps, churn, reactivation, and product margin as one customer journey.
Get your data readiness scoreQUESTIONS YOUR CURRENT STACK SHOULD ANSWER
- Which acquisition cohorts survive the second renewal?
- What behavior predicts a save before cancellation?
- How much LTV is real—and how much is forecast optimism?
01 / WHERE GROWTH BREAKS
Your next million exposes every shortcut in the last one.
Gross LTV ignores fulfillment, discounts, and service cost.
Contribution LTV with confidence ranges your team can plan around.Save offers arrive after the customer decided to leave.
Behavioral signals that trigger the right intervention earlier.TRIBAL BUILDS THE LAYER BETWEEN YOUR STACK AND YOUR DECISIONS.
Make every acquisition decision with the renewal curve—not just the first conversion.
SOURCEMODELANSWERACTION
02 / REQUEST A DATA TEARDOWN
Let’s find the expensive unknowns.
Give us the question and a little context. We’ll route it to a human who can tell the difference between a dashboard problem and an infrastructure problem.
Prefer to self-assess first? Take the 3-minute diagnostic